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The spirit is willing, but the flesh is weak
In this post a few weeks ago we had discussed how a large proportion of Indians felt that they were healthy and did not need to exert themselves to maintain their health over the long term. We also...
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The spirit is willing, but the flesh is weak – Part 2
In our previous post , we spoke about the recent Nielsen Study that explored the health-conscious sliver of the population and some of their attitudes. One thing that jumped out amongst the findings of...
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Manana is soon enough for me
The spirit is willing, but the flesh is weak – part 3 These were the questions we’d posed at the end of our first post in this series : Why do most people fall short of their intentions? Do they try...
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Why Nuances Matter
The consumer may not always be logical, but understanding his/her thought process is critical to success. Consider an example. Background: Real Junior juices were launched in 2004 and were targeted...
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MR Muddles
Market research (MR) is always interesting, sometimes eye-opening, and occasionally vastly entertaining; it is a few of the entertaining situations observed by my friends and I that I am describing...
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Does this smell ring a bell ?
About the link between fragrances, our memories and emotions, and buying behaviour. Our last post described the phenomenon behind ‘petrichor’- that marvellous freshly wet mud smell, and why we love...
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